Published on: 05/07/2026
This news was posted by A-C Crazy BBQ
Description
Humbard has done more than hang in there. He has grown his business to more than 135 employees. He has offices in Atlanta, New York, and Chicago. He shared with CBN News' Studio 5 his most trying times with the network.
Humbard said, "The very beginning was really difficult because you'd never done it before. It had never been done before. It was the first gospel music channel. And not everybody was receptive to that."
He also shared his highest moments with the network. "I think the business is the best it's ever been. We're really healthy in a very challenging time in media and seeing the growth of our streaming service that we can compete with everybody out there and have a streaming service that has the same level of interface for consumers and all that like Netflix would. So, it's a world-class service, but represents content based in faith and family", Humbard told CBN News' Studio 5.
"As a business leader, keep your focus on your purpose. Not all businesses have a purpose. Ours was founded on a purpose, so that is our north star, and it's always allowed us to use that as a measuring stick. And we believe here that quality and entertainment with characters with character can have an impact on people's hearts and change our world," he continued.
Humbard tells CBN News's Studio 5 when he recognized the power to touch people through entertainment.
"That was in the ministry of my father. He was a preacher, but he knew that quality entertainment wrapped around a message would engage people. And I watched the power of TV then with him on television. The music we had was the best. One Sunday we'd have Johnny Cash, then we'd have Andre Crouch and the Disciples, and we would have Pat and Debbie Boone. So, it was always quality entertainment. It engaged the people and then he could put his message in there to them."
Now, Humbard makes the decision to walk away from the network.
"Last year was our 20th anniversary, and I thought that's when I was going to do it. My wife looked at me and said, 'We don't have enough money. You got to keep working.' So just being honest, you got another year of work today. I was like, 'All right, I'll do it another year.' But you can't, to me, look, I'm 60, now 63, and if I'm never going to do anything else or have other experiences, now's the time," Humbard said.
"I'm excited about it. I look at my life like a movie. There are three acts in a movie, right? And 0 to 30 is Act I, 30 to 60 has been Act II. I'm now over 60. And Act III, I'm excited about. I should have more wisdom now, more ability to not just react because I'm on a career track. So I'm excited about getting smarter, getting wiser, being more adventurous."
Whatever the adventure, Humbard is taking his UP-entertainment memories with him.
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